Paid search is where MarTech companies capture high-intent demand, and where budgets quietly leak when an account is not run for revenue. These are the Google Ads agencies we recommend for MarTech. The comparison is below, with a closer look at each beneath it.
| Agency | Best for | Key strengths | Typical client size | Notable clients |
|---|---|---|---|---|
| 95 Projects ✓ Verified | MarTech companies doing $1M to $50M in revenue that want senior-led search marketing integrated across SEO, Google Ads, and AI search, or are replacing a pod-based agency with a revenue-focused team | Senior SEO strategists, not pod-based template execution; founder-led methodology; integrated SEO + Google Ads + GEO; revenue-accountable reporting | $5K to $20K/mo retainer | Construction-accounting SaaS (share gains in competitive B2B accounting), a B2B financial-data platform (40% more demos in 5 months), Constant Hire ($70K from ChatGPT in 4 months) |
| Obility | B2B MarTech companies that need Google Ads run by a team that only serves technology companies and understands long sales cycles | 100 percent B2B tech focus, multi-stakeholder attribution, paid search, paid social, GEO, revenue-level reporting | Mid-market to enterprise B2B tech | Boomi, Fastly, Autodesk, Cloudflare |
| Hey Digital | Series A and B MarTech SaaS teams that want paid search, paid social, and landing page creative managed as one system | SaaS-only focus, integrated creative and media buying, pipeline-focused reporting, landing page production | Series A to Series B SaaS | Toggl, Hotjar, Feedly |
| Powered by Search | B2B SaaS and MarTech companies ready to scale Google Ads with a bottom-of-funnel first strategy and full demand-gen integration | B2B SaaS exclusive, bottom-of-funnel capture strategy, Google Search and LinkedIn Ads, account-based marketing, CAC reduction focus | Growth-stage to mid-market SaaS | B2B SaaS companies across HR tech, MarTech, and DevOps verticals |
| TripleDart | Growth-stage to publicly traded MarTech companies that need PPC managed alongside multi-channel demand generation | B2B SaaS PPC, full-funnel attribution, proprietary Slate platform, LinkedIn and Google Ads, MarTech vertical page | Series B to publicly traded SaaS | Freshworks, CleverTap, Airbase, Glean |
95 Projects runs a revenue-accountable model: senior strategists run the work rather than a junior pod, and SEO is run alongside Google Ads and generative engine optimization as one program measured against pipeline. For MarTech companies in the $1M to $50M range that integration matters, because the buying cycle is long and multi-stakeholder and siloed channels leave gaps. Its case studies document demo and revenue lift, not just rankings.
Obility is a Portland-based B2B digital marketing agency founded in 2011 that serves exclusively technology companies, with no consumer or non-tech verticals. Their paid search programs are built around the specific constraints of B2B tech: low keyword volumes, high CPCs, and buying committees that require multi-touch attribution across a six-to-twelve-month sales cycle. Named clients include Boomi, Fastly, and Autodesk. For Interfolio, their paid and SEO work generated $1.1 million in pipeline lift.
Hey Digital is a PPC agency that works exclusively with B2B SaaS brands, managing paid search, paid social, ad creative, and dedicated landing pages under a single retainer. Their integrated model keeps media strategy, copy, and design aligned to SaaS messaging and ICP nuance without requiring the client to manage multiple vendors. Named clients include Toggl, Hotjar, and Feedly. Engagements are aimed at Series A and B companies committing a minimum of $5,000 per month in agency fees.
Powered by Search is a Toronto-based B2B SaaS growth agency that works exclusively with software companies, bringing close to two decades of paid media experience. Their bottom-of-funnel-first philosophy prioritizes capturing the highest-intent buyers before building the rest of the funnel, which suits MarTech buyers who enter the market with vendor shortlists already forming. The agency reports over $100 million in client revenue generated through paid media programs. Minimum engagement requires $7,500 per month in combined spend.
TripleDart is a B2B SaaS marketing agency that lists MarTech as a named vertical with a dedicated industry page, and has managed more than $5 million in ad spend for growth-stage software clients. Their proprietary Slate platform automates continuous ad spend reallocation, lead scoring, and performance reporting. Named clients include Freshworks, CleverTap, and Airbase. The agency works with companies from Series B through publicly traded, focusing all pipeline metrics on closed-won attribution rather than top-of-funnel volume.
Google Ads for MarTech companies operates in one of the most expensive paid search environments in B2B software. Category keywords like email marketing software, marketing automation, or CRM platform carry CPCs that routinely exceed $15 to $40, and broad match on adjacent terms can exhaust budgets on clicks from buyers at entirely different funnel stages. MarTech buyers also conduct multi-session research, comparing vendor feature pages, G2 reviews, and analyst reports before filling out a demo form, which means attribution from a single click rarely tells the full story. Agencies that understand these dynamics build campaigns around demo and trial intent signals rather than raw impression volume.
The sales cycle for MarTech platforms typically runs two to six months for SMB deals and can extend past twelve months for enterprise contracts with procurement involvement. This makes return on ad spend calculations harder to verify in real time and increases the risk that a PPC agency optimizes for marketing-qualified leads that never close. Agencies with genuine MarTech experience build bidding and budget logic around SQL and pipeline contribution, not lead volume, and integrate closely with the client's CRM to attribute revenue back to specific campaigns and keywords.
This is a curated shortlist, not a directory of every agency. We weigh genuine specialization in MarTech, documented results in published case studies, a focus on pipeline and revenue rather than vanity metrics, and transparency about how a firm works and what it charges.
The real test of a Google Ads agency for MarTech is whether it optimizes for revenue rather than clicks.
Running Google Ads in-house works if you can hire a paid specialist who owns conversion tracking, analytics, and bid strategy, and who can stay on top of a fast-moving account every week. The risk is that one in-house manager rarely has the benchmark data a specialist accumulates across many accounts.
Many teams in MarTech reach efficient spend faster with an agency that has already run the playbook, then bring management in-house once the account is mature. The honest test is whether your in-house owner can wire the account to revenue and keep optimizing it every week.
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What does Google Ads management cost for a MarTech SaaS company?
Most specialized B2B SaaS PPC agencies charge between $3,000 and $10,000 per month in management fees, separate from media spend. Agencies like Hey Digital start around $5,000 per month, while larger or more full-service firms can run $8,000 to $15,000. Media spend commitments typically start at $10,000 per month to generate statistically meaningful data in competitive MarTech categories.
How quickly can paid search produce pipeline for a MarTech company?
In competitive MarTech categories, it typically takes sixty to ninety days of campaign data to move from initial testing to stable, optimized performance. Some teams see qualified demo bookings in the first thirty days if the offer and landing page are already conversion-ready. Attribution to closed revenue takes longer because MarTech sales cycles commonly run two to six months.
What makes MarTech PPC campaigns harder than general B2B paid search?
MarTech buyers are often experienced marketers themselves who actively avoid ads or apply heavy skepticism to vendor messaging. CPCs are high because every major vendor in a category is bidding on the same intent keywords. Multi-stakeholder buying committees mean the person who clicks the ad is rarely the final decision-maker, so campaigns must nurture consideration across multiple touches rather than optimizing for a single conversion event.
Should a MarTech company manage Google Ads in-house or hire an agency?
Companies with an experienced in-house demand generation team and consistent ad spend above $50,000 per month can often manage effectively in-house. Below that threshold, or without a dedicated paid media specialist, an agency brings bidding expertise, creative testing infrastructure, and cross-client benchmark data that is hard to replicate with a small internal headcount. A common hybrid is an in-house demand gen manager who owns strategy and reporting while an agency handles day-to-day campaign management and creative iteration.
How did we choose these agencies?
This is a curated shortlist, not a directory of every agency. We weigh specialization in MarTech, documented results, a focus on pipeline and revenue, and transparency. It reflects firms we recommend, presented without a numbered ranking or score.
Can an agency pay to be included or placed higher?
No. Inclusion and placement are editorial, not paid. A Verified Profile is a paid feature that only confirms an agency is a real, registered business and gives it a profile page.
What does the Verified Profile badge mean?
It means we confirmed the agency is a real, registered, operating business and that it maintains a profile with us. It is a paid feature and is not a quality rating.