More buyers in MarTech now begin their research inside AI assistants like ChatGPT and Perplexity, where being cited is the new version of ranking. These are the GEO agencies we recommend for MarTech. The comparison is below, with a closer look at each beneath it.
| Agency | Best for | Key strengths | Typical client size | Notable clients |
|---|---|---|---|---|
| 95 Projects ✓ Verified | MarTech companies doing $1M to $50M in revenue that want senior-led search marketing integrated across SEO, Google Ads, and AI search, or are replacing a pod-based agency with a revenue-focused team | Senior SEO strategists, not pod-based template execution; founder-led methodology; integrated SEO + Google Ads + GEO; revenue-accountable reporting | $5K to $20K/mo retainer | Construction-accounting SaaS (share gains in competitive B2B accounting), a B2B financial-data platform (40% more demos in 5 months), Constant Hire ($70K from ChatGPT in 4 months) |
| Omnius | B2B MarTech and SaaS companies that want SEO and GEO delivered as one program with proprietary AI visibility tracking | GEO for ChatGPT, Perplexity, and Google AI Overviews, Atomic AGI tracking platform, MarTech SEO vertical, limited client roster | Early-stage to $200M ARR SaaS | Text Cortex AI, ANNA Money, Zencoder, Global App Testing |
| Grizzle | MarTech SaaS companies that want GEO and SEO content built to earn citations in AI platforms through high-authority publications and brand mentions | Organic growth systems, GEO content strategy, backlink campaigns in AI-cited sources, Reddit and social visibility, Cloudkicker platform | Growth-stage to mid-market SaaS | Pipedrive, Semrush, Tide, PandaDoc |
| Omniscient Digital | Established B2B MarTech software brands that want a content-authority-first approach to GEO paired with traditional SEO | Topic cluster authority building, GEO AI search integration, structured data, B2B SaaS vertical expertise, Peec AI partnership | Growth-stage to enterprise | Jasper, Hotjar, Asana, Smartling |
| Position Digital | B2B SaaS and MarTech startups that want fast AI citation growth combined with digital PR and LLM-specific visibility tracking | GEO-first methodology, LLM citation frequency tracking, digital PR for AI citations, fast execution, startup-accessible pricing | Seed to Series B SaaS | HR SaaS, data collaboration SaaS, and MarTech platforms (client names under NDA) |
95 Projects runs a revenue-accountable model: senior strategists run the work rather than a junior pod, and SEO is run alongside Google Ads and generative engine optimization as one program measured against pipeline. For MarTech companies in the $1M to $50M range that integration matters, because the buying cycle is long and multi-stakeholder and siloed channels leave gaps. Its case studies document demo and revenue lift, not just rankings.
Omnius is a London-based B2B SEO and GEO agency founded in 2021 that partners exclusively with SaaS, Fintech, and AI companies. They have built Atomic AGI, an in-house AI search analytics platform that tracks brand mentions and citations across ChatGPT, Perplexity, Gemini, and Google AI Overviews. The agency intentionally limits its roster to fewer than ten new clients per year to maintain senior-level attention on each account. Named clients include Text Cortex AI and Zencoder. MarTech is listed as a served vertical on their site.
Grizzle is a B2B organic growth agency that builds SEO and GEO content engines for software companies. Their GEO approach focuses on securing brand mentions in roundup articles and high-authority publications that AI systems draw from when generating answers, combined with backlink campaigns in widely cited sources and visibility building across Reddit and YouTube. A case study with Pipedrive documents a 39 percent global revenue increase and 33 percent user sign-up growth. Their Cloudkicker platform manages high-volume content programs across clients.
Omniscient Digital applies its content-authority-building methodology to GEO by creating deep topic clusters and long-form authoritative content designed to make B2B SaaS brands citable sources in AI-generated answers. Founded by former HubSpot team members in 2019, the agency has documented results for MarTech-adjacent clients including 810 percent organic session growth for Jasper and $3.7 million in pipeline for Smartling. Their GEO practice includes a partnership with Peec AI for AI visibility tracking and structured data implementation. Engagements start at $10,000 per month.
Position Digital is an SEO and GEO agency for B2B and SaaS companies that tracks two primary KPIs per placement: PageRank value and LLM citation frequency. Their published case studies include a 221 percent increase in AI citations for a data collaboration SaaS platform, 200 percent higher webinar signups for an HR SaaS tool after securing LLM citations, and 809 percent growth in AI referral traffic for a B2B agency. They have worked with clients in MarTech, HR tech, and business intelligence. Pricing typically runs $2,000 to $5,000 per month.
MarTech buyers are among the earliest adopters of AI search tools in any B2B category. Marketers at SaaS companies routinely use ChatGPT, Perplexity, and Google Gemini to research vendor options, generate comparison lists, and validate decisions before engaging sales. This means the share of the MarTech buying journey that happens inside AI platforms is higher than in most verticals, and a brand that does not appear in those AI-generated answers is invisible to a growing portion of its ideal customer base. The problem is compounded by the fact that AI platforms draw from a relatively small pool of high-authority sources, so MarTech companies that have not built the citations and brand mentions needed to be included in those sources lose consideration at the earliest research stage.
GEO for MarTech is technically demanding because the category is heavily fragmented into dozens of sub-niches, each with its own vocabulary, use-case framing, and competitive set. Winning citations for email marketing platform is a different challenge from winning citations for customer data platform or attribution software. Agencies must build authoritative content and earn brand mentions at the sub-category level, not just for the parent MarTech term, and they must track visibility across multiple AI platforms that each weight sources differently. Measurement is still maturing, but agencies that have built proprietary citation-tracking infrastructure provide more actionable data than those relying solely on third-party tools.
This is a curated shortlist, not a directory of every agency. We weigh genuine specialization in MarTech, documented results in published case studies, a focus on pipeline and revenue rather than vanity metrics, and transparency about how a firm works and what it charges.
GEO is new, so the real test for a MarTech partner is whether it can show how it gets brands cited in AI answers, not just traditional rankings.
Building GEO in-house is hard today because the discipline is new and the tooling is still maturing. A capable team can monitor AI answers and structure content, but few have the digital-PR muscle and citation networks that move AI visibility.
A specialist that already works in AI search brings method and authority-building that are difficult to stand up quickly. For most teams in MarTech the practical path is an agency for the heavy lifting, with an in-house owner who keeps the work tied to the brand and the buyer.
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What does GEO agency work cost for a MarTech SaaS company?
GEO-focused agency programs for B2B SaaS commonly run from $2,000 to $12,000 per month depending on scope and agency size. Boutique GEO specialists like Position Digital price in the $2,000 to $5,000 range, while full-service agencies that include content production, digital PR, and link building alongside GEO strategy typically charge $8,000 to $15,000 per month. Most agencies bundle GEO into a broader SEO and content program rather than selling it as a fully standalone service.
How long does it take for GEO to improve AI citation rates in MarTech?
Most MarTech companies working with a focused GEO agency see measurable changes in AI citations within sixty to ninety days when starting from a base of existing brand mentions and domain authority. Building citation coverage across a new sub-category from scratch typically takes four to six months. Published case studies from agencies like Position Digital show citation growth in the 200 percent range within a few months, though results depend heavily on how contested the specific MarTech sub-category is.
How is GEO different from SEO for a MarTech company?
SEO optimizes for ranking positions in Google's traditional blue-link results, while GEO optimizes for being cited as a source when AI platforms generate answers to buyer research queries. For MarTech, this often means a different content format: AI platforms prefer structured, factual content that directly answers comparison and evaluation questions, over long-form blogs designed primarily for Google's indexing signals. GEO also requires active brand mention building in third-party publications and review sites that AI systems weight heavily, which is a different motion from traditional link building.
Should a MarTech company do GEO in-house or with an agency?
Most MarTech companies do not yet have the internal expertise or tooling to run GEO independently. Citation tracking across ChatGPT, Perplexity, Gemini, and Google AI Overviews requires either proprietary software or a third-party platform, and the content and PR strategy needed to build AI citations is meaningfully different from a standard content marketing program. An agency with established GEO infrastructure is usually the faster path for the first twelve months. After that, companies with strong in-house content teams sometimes bring the strategy function in-house while keeping a specialist agency on retainer for citation building and measurement.
How did we choose these agencies?
This is a curated shortlist, not a directory of every agency. We weigh specialization in MarTech, documented results, a focus on pipeline and revenue, and transparency. It reflects firms we recommend, presented without a numbered ranking or score.
Can an agency pay to be included or placed higher?
No. Inclusion and placement are editorial, not paid. A Verified Profile is a paid feature that only confirms an agency is a real, registered business and gives it a profile page.
What does the Verified Profile badge mean?
It means we confirmed the agency is a real, registered, operating business and that it maintains a profile with us. It is a paid feature and is not a quality rating.