Paid search is where Insurtech companies capture high-intent demand, and where budgets quietly leak when an account is not run for revenue. These are the Google Ads agencies we recommend for Insurtech. The comparison is below, with a closer look at each beneath it.
| Agency | Best for | Key strengths | Typical client size | Notable clients |
|---|---|---|---|---|
| 95 Projects ✓ Verified | Insurtech companies doing $1M to $50M in revenue that want senior-led search marketing integrated across SEO, Google Ads, and AI search, or are replacing a pod-based agency with a revenue-focused team | Senior SEO strategists, not pod-based template execution; founder-led methodology; integrated SEO + Google Ads + GEO; revenue-accountable reporting | $5K to $20K/mo retainer | Construction-accounting SaaS (share gains in competitive B2B accounting), a B2B financial-data platform (40% more demos in 5 months), Constant Hire ($70K from ChatGPT in 4 months) |
| NinjaPromo | Insurtech companies that need Google Ads and LinkedIn campaigns integrated with their broader digital marketing program | Insurance PPC track record, multi-platform buying, subscription model, B2B lead generation, insurtech case studies | SMB to mid-market | DiscoverMarket and insurance and fintech clients across North America and Europe |
| Gorilla Marketing | UK-based insurtech companies and insurance technology platforms that need a Google Premier Partner with deep insurance PPC expertise | Google Premier Partner status, insurance PPC specialization, proprietary Canopy landing page platform, conversion rate optimization, regulatory compliance awareness | SMB to enterprise | Insurance providers across the UK market |
| Thrive Internet Marketing Agency | Insurtech companies and insurance carriers that need analytics-first Google Ads management with GA4 integration and full attribution modeling | Google Ads expertise, GA4 integration, attribution modeling, large in-house team, month-to-month contracts, insurance vertical experience | SMB to enterprise | Health insurance clients and insurance companies across auto, life, and specialty lines |
| Prose Media | Insurtech companies and insurance carriers that need seasoned Google Ads management with experience across major insurance brands | Major insurance brand client roster, PPC and SEO integration, ex-Google talent on staff, white-label capabilities, 1,000-plus brand track record | Mid-market to enterprise | MetLife, Travelers, Liberty Mutual, The Hartford, Everquote |
95 Projects runs a revenue-accountable model: senior strategists run the work rather than a junior pod, and SEO is run alongside Google Ads and generative engine optimization as one program measured against pipeline. For Insurtech companies in the $1M to $50M range that integration matters, because the buying cycle is long and multi-stakeholder and siloed channels leave gaps. Its case studies document demo and revenue lift, not just rankings.
NinjaPromo has managed PPC campaigns for insurtech clients including DiscoverMarket, where they built landing pages, Google Ads campaigns, and CRO strategies to improve lead generation in the hospitality insurance segment. Their insurance PPC work spans Google Search, Display, and LinkedIn, which is essential for reaching the carrier and MGA buyer personas that insurtech platforms target. Their subscription pricing model allows insurtech startups to access senior paid media expertise without the long contracts typical of enterprise agencies.
Gorilla Marketing is a Manchester-based agency and Premier Google Partner with a dedicated insurance PPC practice built on the regulatory complexity of UK insurance advertising standards. They build dedicated, high-converting landing pages through their proprietary Canopy platform as part of PPC campaign builds, addressing the landing page quality gap that is a common failure mode in insurance paid search. Their insurance PPC team understands how to navigate coverage-type keyword bidding, compliance review, and conversion tracking for multi-product insurance organizations.
Thrive is an Arlington, Texas-based full-service digital marketing agency founded in 2005 with 200 or more in-house specialists. Their insurance PPC approach centers on GA4 integration and conversion tracking verification before any media investment, a discipline that matters in insurtech where attribution across long sales cycles is complex. Health insurance clients have reported 50 to 120 percent increases in qualified lead volume following campaign restructuring. Their month-to-month contract model and large team make them accessible to insurtech companies at multiple growth stages.
Prose Media is a New York-based agency founded in 2012 that has built its insurance practice through work with major carriers including MetLife, Travelers, Liberty Mutual, The Hartford, and Everquote. Their team includes ex-Google talent across paid search management. For insurtech companies, Prose offers the rare advantage of an agency that understands both the carrier buyer and the consumer policyholder audience, which matters when insurtech platforms serve embedded or distribution use cases that require marketing to multiple audience types simultaneously.
Paid search in insurtech is significantly more expensive and complex than most B2B software verticals. Keywords related to core insurance systems, claims management software, or MGA technology regularly cost $30 to $80 per click on Google, reflecting the high lifetime value of enterprise insurance software contracts. Insurtech buyers, primarily carrier technology officers, heads of claims, and MGA principals, use specific job-title and account-based targeting that requires LinkedIn in addition to Google Search to reach the full buying committee. Campaigns that rely on generic B2B SaaS bidding strategies miss the buyer vocabulary entirely, as insurance buyers search for terms like loss ratio improvement, bordereau reporting, or embedded insurance API rather than standard software category terms.
Regulatory constraints on insurance advertising add a compliance layer that generic PPC agencies are not equipped to manage. Ad copy for insurance products must avoid performance guarantees, specific rate claims, and certain comparative statements that invite regulatory scrutiny in most U.S. states. For insurtech vendors selling to carriers and MGAs, the compliance concern is less about direct-to-consumer rules and more about accurate product representation to sophisticated institutional buyers who will immediately reject overpromising language. Agencies with insurance category experience know how to write ad copy that is compelling to underwriting and operations buyers without triggering compliance reviews or damaging credibility with a buyer audience that distrusts marketing hyperbole by default.
This is a curated shortlist, not a directory of every agency. We weigh genuine specialization in Insurtech, documented results in published case studies, a focus on pipeline and revenue rather than vanity metrics, and transparency about how a firm works and what it charges.
The real test of a Google Ads agency for Insurtech is whether it optimizes for revenue rather than clicks.
Running Google Ads in-house works if you can hire a paid specialist who owns conversion tracking, analytics, and bid strategy, and who can stay on top of a fast-moving account every week. The risk is that one in-house manager rarely has the benchmark data a specialist accumulates across many accounts.
Many teams in Insurtech reach efficient spend faster with an agency that has already run the playbook, then bring management in-house once the account is mature. The honest test is whether your in-house owner can wire the account to revenue and keep optimizing it every week.
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How much does Google Ads management cost for an insurtech company?
Insurtech PPC management fees typically range from $3,000 to $12,000 per month at specialist agencies, separate from the ad spend the company controls directly. Full-service programs that include landing page builds, conversion tracking, and LinkedIn Ads alongside Google Search can run $8,000 to $20,000 per month in management fees. Ad spend budgets for insurtech companies targeting enterprise buyers typically start at $10,000 to $30,000 per month to achieve meaningful impression share in competitive keyword categories.
How quickly can PPC generate pipeline for an insurtech company?
Google Ads campaigns for insurtech can begin generating qualified leads within two to four weeks of launch once tracking and landing pages are in place. However, optimizing for the quality of leads rather than just volume typically takes three to six months of iteration on keyword match types, negative keyword lists, audience targeting, and landing page messaging. Insurtech sales cycles are long, so measuring true pipeline impact requires tracking MQL-to-opportunity conversion over a full quarter or more after initial campaign launch.
What makes insurtech PPC different from standard B2B software paid search?
Insurtech PPC requires bidding strategies that match how insurance technology buyers actually search, which is very different from generic software searches. Buyers use insurance-specific terminology, product-line vocabulary, and workflow-problem language that requires keyword research grounded in actual buyer interviews and sales call data, not keyword tools alone. Ad copy that performs in other software verticals, such as increase revenue or scale your team, rarely converts with carrier and MGA buyers, who respond to operational credibility signals instead. LinkedIn targeting to reach insurance-specific job titles is also a more important complement to Google Search in insurtech than in most other software categories.
Should an insurtech company manage PPC in-house or use an agency?
Most insurtech companies under $30 million in ARR are better served by an agency than an in-house paid search hire. A senior in-house PPC manager in a major U.S. market costs $90,000 to $130,000 per year without benefits, and a single hire cannot cover Google Ads strategy, LinkedIn, landing page optimization, and attribution modeling simultaneously. Agencies bring platform certifications, tooling, and prior insurance category spend data that accelerate optimization. In-house PPC management makes more sense once a company is spending $100,000 or more per month in ad spend and has the volume to justify dedicated headcount with agency support for strategy.
How did we choose these agencies?
This is a curated shortlist, not a directory of every agency. We weigh specialization in Insurtech, documented results, a focus on pipeline and revenue, and transparency. It reflects firms we recommend, presented without a numbered ranking or score.
Can an agency pay to be included or placed higher?
No. Inclusion and placement are editorial, not paid. A Verified Profile is a paid feature that only confirms an agency is a real, registered business and gives it a profile page.
What does the Verified Profile badge mean?
It means we confirmed the agency is a real, registered, operating business and that it maintains a profile with us. It is a paid feature and is not a quality rating.