Paid search is where ERP Software companies capture high-intent demand, and where budgets quietly leak when an account is not run for revenue. These are the Google Ads agencies we recommend for ERP Software. The comparison is below, with a closer look at each beneath it.
| Agency | Best for | Key strengths | Typical client size | Notable clients |
|---|---|---|---|---|
| 95 Projects ✓ Verified | ERP Software companies doing $1M to $50M in revenue that want senior-led search marketing integrated across SEO, Google Ads, and AI search, or are replacing a pod-based agency with a revenue-focused team | Senior SEO strategists, not pod-based template execution; founder-led methodology; integrated SEO + Google Ads + GEO; revenue-accountable reporting | $5K to $20K/mo retainer | Construction-accounting SaaS (share gains in competitive B2B accounting), a B2B financial-data platform (40% more demos in 5 months), Constant Hire ($70K from ChatGPT in 4 months) |
| Obility | ERP and enterprise software companies that need Google Ads and LinkedIn campaigns built for long sales cycles with full-funnel pipeline attribution | 100 percent B2B tech focus, CRM-stage attribution, enterprise software experience, Google Ads and LinkedIn Ads, SEO and GEO also available | Growth-stage to enterprise B2B technology companies | Boomi, Cloudflare, Interfolio, Juniper Networks |
| Holini | B2B technology and SaaS companies that want senior-only PPC management with deep analytics integration across Google Ads and LinkedIn | Senior-only team model, GA4 and CRM data unification, Google Ads and LinkedIn Ads, B2B tech exclusive, documented pipeline results | Growth-stage to mid-market B2B SaaS and technology companies | Omnisend, Veriff, Booksy, Smartcat, Scoro |
| 310 Creative | Mid-market ERP and enterprise SaaS companies running HubSpot who want PPC integrated with CRM-driven inbound and ABM programs | HubSpot Gold Partner, ABM and inbound integration, SaaS and professional services PPC expertise, Google Ads plus LinkedIn, demand generation | Mid-market B2B SaaS and enterprise software companies | Mid-market B2B SaaS and professional services companies |
| Upgrow | B2B software and SaaS companies that need performance-managed Google Ads and LinkedIn paid media with a 60-day result guarantee | B2B tech specialization, Google Ads and LinkedIn Ads, landing page optimization, 60-day guarantee, CRM attribution, senior team | Growth-stage to enterprise B2B technology companies | Revver, EventMobi, Espresso AI, Unstructured |
95 Projects runs a revenue-accountable model: senior strategists run the work rather than a junior pod, and SEO is run alongside Google Ads and generative engine optimization as one program measured against pipeline. For ERP Software companies in the $1M to $50M range that integration matters, because the buying cycle is long and multi-stakeholder and siloed channels leave gaps. Its case studies document demo and revenue lift, not just rankings.
Obility is a Portland-based performance marketing agency founded in 2011 that serves 100 percent B2B technology companies and nothing else. Named clients include Boomi, a Dell Technologies integration platform, and Cloudflare, whose global digital marketing lead confirmed hitting pipeline goals every quarter with Obility on Clutch. Their attribution model wires Google Ads and LinkedIn directly to CRM pipeline stages, which matters for ERP sales cycles where a lead may take 18 months to close. They also offer SEO and GEO services for companies that want a single B2B tech agency across paid and organic channels.
Holini is a PPC and analytics agency that works exclusively with B2B tech companies, with every client account managed by senior practitioners rather than junior staff. Their analytics practice builds a unified data layer connecting GA4, ad platforms, and CRM pipeline data, which makes them well suited to ERP sales cycles where leads move slowly through multiple buying stages. Verified Clutch results include a 205 percent increase in paying customers alongside a 46 percent CAC reduction for one SaaS client. Named clients span Series B and Series C B2B software companies. Pricing is mid-market and transparent.
310 Creative is a Los Angeles-based B2B marketing agency with HubSpot certification and a recognized paid search practice serving SaaS, fintech, and professional services companies. Their PPC methodology is built around CRM alignment, connecting Google Ads campaigns to HubSpot deal stages so reporting reflects pipeline contribution rather than raw lead volume. For ERP vendors, this matters because most buying journeys involve multiple touchpoints and a long nurture phase before a deal enters active evaluation. They have been operating for 15 years and publish B2B case studies. Retainers are mid-market.
Upgrow is a performance digital marketing agency that serves exclusively B2B tech and SaaS companies, offering Google Ads, LinkedIn Ads, and SEO with a 60-day performance guarantee that allows cancellation if measurable improvements in lead quality and volume are not achieved. Named 2025 clients include Revver and EventMobi, both B2B SaaS platforms with enterprise buyer profiles. Their team produces high-converting landing pages alongside paid media management, which addresses a common ERP PPC failure point where strong ad spend is wasted on generic vendor pages not built for ERP buyer intent.
Paid search for ERP software is among the most expensive B2B categories in Google Ads. Keywords like ERP software, ERP system, and cloud ERP carry CPCs in the $15 to $60 range and attract large incumbent vendors with significant daily budgets. Agencies with B2B enterprise tech experience know how to avoid direct head-term competition in favor of long-tail intent keywords tied to specific modules, industries, or pain points, where CPCs are lower and buyer intent is higher. They also build campaign structures that mirror the multi-stakeholder ERP selection process rather than optimizing for a single persona.
Attribution is a persistent problem in ERP paid search because the gap between a first paid click and a closed deal can span a year or more. Agencies that wire Google Ads and LinkedIn campaigns directly into CRM pipeline stages provide the visibility needed to defend ad spend across long sales cycles. Without that attribution model, ERP marketing teams typically see platform-reported conversions that do not match CRM pipeline, leading to budget cuts in channels that are actually contributing. Choosing an agency that has already solved this attribution challenge for enterprise software clients reduces the time and cost of implementation.
This is a curated shortlist, not a directory of every agency. We weigh genuine specialization in ERP Software, documented results in published case studies, a focus on pipeline and revenue rather than vanity metrics, and transparency about how a firm works and what it charges.
The real test of a Google Ads agency for ERP Software is whether it optimizes for revenue rather than clicks.
Running Google Ads in-house works if you can hire a paid specialist who owns conversion tracking, analytics, and bid strategy, and who can stay on top of a fast-moving account every week. The risk is that one in-house manager rarely has the benchmark data a specialist accumulates across many accounts.
Many teams in ERP Software reach efficient spend faster with an agency that has already run the playbook, then bring management in-house once the account is mature. The honest test is whether your in-house owner can wire the account to revenue and keep optimizing it every week.
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How much does PPC cost for an ERP software company?
Agency management fees for B2B enterprise software PPC typically run $3,000 to $10,000 per month, separate from ad spend. ERP ad spend budgets vary widely: small vendors testing demand generation may start at $5,000 per month in media spend, while mid-market ERP companies running always-on Google Ads and LinkedIn programs commonly invest $20,000 to $80,000 per month across platforms. High-competition ERP category terms carry CPCs in the $15 to $60 range, so budget sizing should be tied to conversion rate and pipeline targets rather than arbitrary spend floors.
How quickly does PPC produce results for ERP vendors?
Paid search campaigns can produce first leads within days of launch, but meaningful pipeline data for ERP requires 60 to 90 days to accumulate enough conversion events to optimize bidding. Because ERP sales cycles run 12 to 24 months, the gap between first ad click and attributable closed revenue is substantial. Most ERP companies see early indicators such as demo requests and qualified lead volume within the first 60 to 90 days, but full ROI visibility on paid search investment takes six to eighteen months of pipeline tracking.
What makes PPC different for ERP software versus general B2B SaaS?
ERP PPC involves smaller keyword pools with much higher CPCs, multi-stakeholder buying committees that research independently across months, and a qualification problem where early-stage researchers who click on ads are rarely close to a purchase decision. Effective ERP paid search relies heavily on negative keyword management to filter out ERP implementation partner queries, student searches, and competitor brand terms. ABM-style audience targeting on LinkedIn often complements Google Ads by reaching named accounts or specific job titles within companies that are already in-market for ERP systems.
Should an ERP vendor manage PPC in-house or with an agency?
In-house management works if the team has dedicated paid search expertise, CRM attribution experience, and the bandwidth to manage campaigns across Google Ads, Microsoft Ads, and LinkedIn simultaneously. Most mid-market ERP vendors do not have all three. An agency with prior B2B enterprise software paid search experience can set up attribution frameworks, avoid common ERP-specific campaign structure mistakes, and bring benchmark data from comparable client engagements. For ERP companies with budgets under $20,000 per month in ad spend, the relative cost of agency fees is higher, so a fractional or project-based engagement may be more efficient than a full-service retainer.
How did we choose these agencies?
This is a curated shortlist, not a directory of every agency. We weigh specialization in ERP Software, documented results, a focus on pipeline and revenue, and transparency. It reflects firms we recommend, presented without a numbered ranking or score.
Can an agency pay to be included or placed higher?
No. Inclusion and placement are editorial, not paid. A Verified Profile is a paid feature that only confirms an agency is a real, registered business and gives it a profile page.
What does the Verified Profile badge mean?
It means we confirmed the agency is a real, registered, operating business and that it maintains a profile with us. It is a paid feature and is not a quality rating.